You made it Reader! You've made it to the end of the Email Mastery Series. And we're closing out by talking about how to master exclusive offers to achieve a profitable email strategy. If you're scared of selling, know this: There is room for fostering a community and generating revenue in your email strategy. And you deserve to be compensated for your time and expertise. Period. Before we can start talking about leveraging exclusive offers to boost sales, we have to talk about the big...
over 1 year ago • 2 min read
Where has August gone?? Time is slipping by so fast, it feels surreal. It feels like just outlining my focuses for the year and now Im planning for 2024 😱 How are you coping with the speed at which this year is moving? We're rolling into the final week of the Email Mastery Series where I'm sharing the elements you need to empower connections, elevate growth and ease sales with email marketing. I went live over the weekend talking about 3 elements to focus on when it comes to building an...
over 1 year ago • 1 min read
Quick website update, Reader I'm in the beginning stages of pulling the look and feel of the website together. Its going slow, but I'd rather take my time than rush things! I've also started thinking about blogging! SEO and blogging go hand in hand, so I'm getting ahead of the curve in deciding 2024 blog topics. Help me out by submitting an email marketing question you need answered or a topic you want to learn more about. Take less than 2 minutes to fill out this form:...
over 1 year ago • 1 min read
We are rolling into the 2nd half of the Email Mastery Series! In Part 1 we laid the foundation of Email Mastery. In Part 2 we discussed how to craft newsletters that resonate with your subscribers. On Email Mastery live, we discussed 4 key milestones for crafting newsletters that resonate with your subscribers. I mentioned 2 resources for you to check out: 1) I mentioned Anna, the Inbox Whisperer. Check out her newsletter The Empathy-driven Marketing Blueprint. She shares some of the best...
over 1 year ago • 2 min read
Reader, have you seen the Riverboat Brawl that happened over the weekend?! If you haven't seen any of the videos, here's a synopsis of what happened: A Black security guard at a ferry boat dock was assaulted by a group of white assailants. The aggressors we're swiftly met with hands from Black onlookers, and the security guard was avenged by kind strangers and a folding chair. Listen, I don't advocate violence but I do support instant karma and coming together for a great cause 😂. I hope your...
over 1 year ago • 6 min read
Reader, let me tell you what,I have been creating in the last 3 years. Since 2020 I have created more than 30 email marketing classes and digital products! See below for the proof! In preparation for moving everything to my website, I decided to track down all of the digital products I've offered in the last 3 years. It was a little difficult because all of my products are scattered in separate places, but it was so worth it. Seeing the literal GOLDmine I'm sitting on reminded me how...
over 1 year ago • 1 min read
Hey Reader! I hope your summer is sailing smoothly. If things are slow right now, my advice is to get things in order and prepare for the overflow. If all the things are happening for you, I advise you to make sure you're taking time to rest and replenish yourself in between taking care of everyone else. Let's get into the newsletter! We closed Q2 out with an exclusive training: Segments That Slap! The training and the slides are available in the GHS Archive now! Use what you pay for an watch...
over 1 year ago • 3 min read
My husband and I moved to a new state so I took a short break from working on my website. During my break, I was still thinking about how to best utilize my website to serve my community, attract client and grow my business. If you're big on marketing strategy like I am, then you know that numbers are the key to building a tight strategy, no matter the platform. Unfortunately, the numbers is where I always fell short on my website. I don't want to make the same mistake this time around, so I...
over 1 year ago • 1 min read
Just a heads up, this email contains affiliate links. I have not been paid or sponsored to suggest these products, but I may get a commission if you make a purchase after clicking one of my links. Make no mistake, Reader. Designing and building a website from the ground up is HARD! Kudos to the girlies who do it for a living. And big ups to you if you've built your website yourself. Its been a couple years since I've attempted to create a full cohesive website on my own, so I've been on quite...
over 1 year ago • 1 min read